If the drop-dead beauties in Agent Provocateur’s new Autumn/Winter collection campaign seem to move especially well, there’s a good reason.
The luxe lingerie brand assembled a multi-faceted troupe of professional dancers to model its barely there silks, laces, hi-shine vinyl, and tulles.
The seven swaying beauties have just about ever dance genre covered through their collective expertise, from pole-dancing and cabaret to contemporary, jazz and ballet.
Choreographer Danielle Polanco ensured every style gets a little love in the arresting ad above, which primarily features scenes shot on-stage at NYC’s Show Palace Gentleman’s Club.
“For AW22, our Provocateur has rediscovered her naughty, playful side – her inner adventuress. Whether she’s out on the town or at home in her boudoir, she’s strong, in control of her desires, and more confident than ever,” said Agent Provocateur creative director Sarah Shotton.
“For this campaign, we wanted to showcase the physical power of everyone’s inner Provocateur, and how dance and movement can bring out our most confident selves.”
